We have collaborated with the distillery for over ten years, developing and evolving the brand in that time and creating all manner of collateral from merchandise and ads to POS displays and pop-up bars.

Our recent creative shows bottles and cocktails captured at the golden hour. The ethereal light of the Mermaid shines through – creating a sense of magic and connection to nature, bringing delight and drama in equal measure.

Leading up to the festive season 2025, we helped the distillery launch a new product – Mermaid Winter Gin. It was originally released in limited supply but was highly sought after, and now seems likely to continue brightening up the winter season for years to come.