Campaign identity for the university’s record-breaking Giving Day 2026. Desaturated photos created a sense of warmth and community, counterbalanced by strong, punchy copy that spoke of urgency.

Strong imagery, bold messaging and a vibrant palette brings life and energy to the Giving Day brand.

The brand for the Alumni Festival was centred on an illustration of a Boston Terrier, after which alumni are named.

Using archive imagery and song titles for a social media and print campaign to encourage alumni to reconnect with the University.