In September, we launched the second anti-smoking campaign in Africa on behalf of The Bill and Melinda Gates Foundation. Dubbed ‘Fly’, taking place throughout Uganda and aimed at teens from all walks of life, the campaign has the slogan ‘Do Your Thing’ and celebrates individuality, diversity and making the right choices.
The audience mostly view the website on feature-phones (such as Nokia 205) on very expensive data plans, giving us the challenge to create an inspirational website which is in brand, and uses a little data as possible.
The website is currently under development. Meanwhile, you can view the 3kb holding page.